Aidan Gaunt Funerals - Privacy Policy

Understand how we collect, store and use your personal data.

1. Who We Are

A G Funeral Services Ltd. is a company registered in England and Wales (Company No. 13292015), with our registered office at:

27 Market Street, Hyde, England, SK14 2AD

For any data protection queries, you can contact us at:

Email: enquiries@aidangauntfunerals.co.uk
Phone: 0161 368 9883

2. What Data We Collect & Why

We collect personal data to process enquiries, provide our services, improve our website, and where appropriate send information about related services to existing customers. Marketing emails include an unsubscribe option and are sent in accordance with PECR soft opt-in rules.

Type of Data	Purpose	Lawful Basis
Name, Email	Newsletters, service updates, customer support, free brochure	Contract (service delivery), Legitimate Interests (customer communications and marketing under PECR soft opt-in)
Google Analytics & Microsoft Clarity Data	Improving website experience	Consent (via cookie banner)
Name, Address, Email, Phone Number	Managing enquiries, arranging funerals, providing services	Contract (service provision)

We do not collect special category data (e.g. health, ethnicity, biometric data).

3. How We Use Cookies & Analytics

We use cookies and similar technologies for essential site functionality and analytics.

Essential Cookies (No Consent Required):
Load Balancing & Security Cookies (to keep the site running smoothly)

Non-Essential Cookies:

Google Analytics & WIX Analytics (website usage insights)
Microsoft Clarity (session recording for user experience analysis)

Managing Cookies:

You can control cookies through your browser settings or our cookie banner.

4. How We Store & Protect Your Data

We take security seriously and use WIX’s built-in security features, including:

- Encryption for personal data stored in our CMS
- Restricted access (only trusted team members can access admin data)
- Backend processing to protect user data from being exposed on the frontend
- In case of a data breach, we will notify affected users via email.

5. How Long We Keep Your Data

We only keep your data for as long as necessary:

- Marketing emails: Stored until you unsubscribe.
- Google Analytics & Clarity: Data is anonymised and cannot be linked back to individuals.

6. Your Rights Under UK GDPR

You have the right to:

- Access your personal data
- Correct inaccurate information
- Request deletion of your data (except for legal/tax records)
- Withdraw consent for marketing emails at any time
- Request a copy of the data we hold on you

To exercise your rights, email enquiries@aidangauntfunerals.co.uk

7. Sharing Your Data

We do not sell your data. We only share data with:

- WIX (our website platform)
- Google Analytics & Microsoft Clarity (only for anonymous analytics)

All third-party services comply with UK GDPR.

8. Contact & Complaints

If you have any concerns, contact us at enquiries@aidangauntfunerals.co.uk or 0161 368 9883.

If we cannot resolve your issue, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/